Main street mba: Teen Edition - Course overview
Web Presence Optimizing
Web Presence Optimizing
Web Presence Optimizing
Tools: Promptly - advanced prompting
Clarity Web Presence Audit Tool
Clarity Swift Web Presence Builder
- Week 1: Audit current site; compare to 3 competitors; make a “roast list” of flaws.
- Week 2: Redesign homepage with modern layout, mobile optimization, 1 interactive feature.
- Week 3: Add product/service pages with strong visuals and SEO copy.
- Week 4: Launch publicly; track traffic & conversions; before/after screenshots.
KPI: ≥10% conversion lift.
*optional guided upgrade path available
AI Tools & Social Media
Web Presence Optimizing
Web Presence Optimizing
Tool: AI content generator
- Week 1: Learn the tool; draft 2 email newsletters.
- Week 2: Draft & schedule 4 scroll-stopping social posts.
- Week 3: A/B test subject lines & captions.
- Week 4: Record best performers in a reusable content bank.
KPI: +25% open rate or engagement.
Customer Relationships
Web Presence Optimizing
Customer Relationships
Tool: Survey & insight generator
Clarity Emotional Intelligence
- Week 1: Build a short feedback survey.
- Week 2: Distribute via email/social/receipts.
- Week 3: Analyze data; identify 3 recurring needs.
- Week 4: Pitch “Top 5 Opportunities” to the owner.
KPI: At least 1 idea approved & implemented.
Business Reputation
Social Media Automation
Customer Relationships
Tool: Review tracking
Clarity Reputation Radar
- Week 1: Set up review alerts.
- Week 2: Respond to all existing reviews with templates.
- Week 3: Request reviews from happy customers.
- Week 4: Compile “Reputation Scorecard.”
KPI: +20 positive reviews; average rating ↑0.3 stars.
Marketing Campaigns
Social Media Automation
Social Media Automation
Tool: Campaign planner
- Week 1: Pick a seasonal promo with a revenue goal.
- Week 2: Build campaign assets (emails, posts, flyers).
- Week 3: Launch with tracking links.
- Week 4: Report ROI in dollars.
KPI: 3:1 return on spend.
Social Media Automation
Social Media Automation
Social Media Automation
Tool: Scheduler + analytics
- Week 1: Schedule 4 weeks of posts.
- Week 2: Analyze past post performance.
- Week 3: Adjust posting strategy.
- Week 4: Deliver performance snapshot.
KPI: +30% engagement vs last month.
Business Vision and Mission
Business Vision and Mission
Business Vision and Mission
Tool: Brand story planner
- Week 1: Interview owner, staff, loyal customer.
- Week 2: Rewrite About Us & homepage copy.
- Week 3: Apply brand voice to recent posts; create 1 short video.
- Week 4: Compile Brand Voice Guide.
KPI: Video reach 10× average..
Customer Retention
Business Vision and Mission
Business Vision and Mission
Tool: Loyalty program + email automation
- Week 1: Design a loyalty program worth joining.
- Week 2: Launch via email/social.
- Week 3: Track participation.
- Week 4: Report loyalty program results.
KPI: +10% repeat sales.
Finance
Business Vision and Mission
Event Promotion
Tools: Cashflow tracker
The Clarity Negotiator
- Week 1: Set up tracker; input last month’s data.
- Week 2: Visualize revenue & expenses.
- Week 3: Identify 3 cost-savers or revenue boosts.
- Week 4: Implement at least 1 change.
KPI: $500 saved or generated.
Event Promotion
Paid Traffic Boot Camp
Event Promotion
Tool: PR & event templates
- Week 1: Draft press release.
- Week 2: Send to local media & post online.
- Week 3: Promote event; track RSVPs.
- Week 4: Record attendance & coverage.
KPI: 2 media mentions; attendance goal exceeded.
Paid Traffic Boot Camp
Paid Traffic Boot Camp
Paid Traffic Boot Camp
Tool: Ad copy & targeting planner
- Week 1: Create low-budget test ad.
- Week 2: Run ad; monitor performance.
- Week 3: Optimize creative/targeting.
- Week 4: Present Ad Blueprint.
KPI: CTR ↑20% mid-campaign.
Capstone Project
Paid Traffic Boot Camp
Paid Traffic Boot Camp
Tool: Business playbook template
- Week 1: Gather all past work.
- Week 2: Fill playbook with SOPs, campaigns, tools.
- Week 3: Finalize design.
- Week 4: Boardroom-style presentation.
KPI: Owner approves playbook; portfolio complete.